World going crazy? Let’s make your brand unforgettable so you can cut through the chaos.

Supercharge your marketing with clear, magnetic branding that makes reaching your dream customers like connecting with an old friend.

Design x Strategy =

Design x
Strategy =

The old way is... well, old.

Tell me if this sounds familiar. You read a few books to cook up a strategy, find a marketer to take it online, a designer to make it look pretty, then a copywriter, an ad wizard, a social media gooroo to do their thing, and then just hope it all works together as if it were one well executed marketing plan.

Here’s what that’s like.

My grandma made my favorite quilt before I was born; it has 80-year-old cottons stitched with 60’s double knit polyester and potato sack patches from the 50s. It’s pure chaos and calico, I love it. But it’s not for everyone. To me it’s priceless, but I’d be lucky to get $20 for it in a garage sale.

That crazy quilt is what your marketing looks like to your customers without a simple, comprehensive, brand and design strategy. It’s a bunch of pieces stitched together—not a unified message and not a solid brand.

You may love the old way. Your customers, not so much.

The ugly truth is that most businesses waste time, resources, and mental bandwidth micromanaging creative content that often misses the mark with customers and dilutes their brand in a crowded marketplace.

The old way sucks. Now, there’s a new way.

Build a brand strategy and story that works seamlessly from the start (no matter how long you’ve been in business).

Then—and here’s the best part—hand it off to your team and know they’ll produce consistent, irresistible content easier and faster than ever before. Better copy. Better design. Better everything.

Discover the brand message framework that makes it easy for you to do more with less. Focus on building your business, not micromanaging designers and writers, and get design and content that looks and feels like you.

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Can I confess something? I’m a hardwired introvert with ADHD. Finding a way to create brands and content that get stronger AND easier to manage was a massive challenge. I was desperate for a framework to make things simple. I couldn’t find one, so I made my own. These tools all came from that struggle. If it works for me, it can definitely work for you.

I Love to Make Things Better

Things like your brand to be specific. My brain works a little differently. Neurodivergent thinking has some challenges, fer sure, but seriously unfair perks too. I see all the ways who you are and what you do should fit together and how it can supercharge your brand to deliver what the folks on Fiverr or Upwork can’t.

It’s not a bug. It’s a feature, a benefit, and your secret weapon all in one.

I see what’s below the surface. Having lived, spoken, and taught on five continents, I picked up a knack for asking questions and hearing what people say and, perhaps more importantly, what they don’t say—mining the hidden words between the spoken words.

I had to grow that skill to survive and thrive in different cultures. Over time, it became second nature.

It’s nice when the thing you do most naturally makes your true calling clear. Mine is to help entrepreneurs, businesses, and organizations of all types finally see what makes them unique and then frame it in a way they often can’t for themselves.

The result is a comprehensive brand strategy that illuminates your strengths, impacts your customers, and elevates your business through unexpected marketing and design. It’s kinda like stripping off your Clark (or Clara) Kent disguise so the world sees your inner “Super.”

Three Critical Tools to Simplify and Realign Your Brand

The world is changing fast, and your business can’t afford to waste time, resources, or mental bandwidth micromanaging creative content that misses the mark with customers and dilutes your brand in a crowded marketplace. These three tools remove the guesswork and provide your team with exactly what they need to knock it out of the park faster and better than ever before (no matter where in the world they work).

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Get your brand über-focused on your customers. Uncover exactly what moves them to buy and build a lasting, mutual trust.

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See your ideal customer on a radically new level to connect like you’ve known them your whole life and explode your sales.

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Prepare your team for anything by building a culture that gets stronger and keeps employees as your business grows.

HEAVIES-Framework-Short-600px

Get your brand über-focused on your customers. Uncover exactly what moves them to buy and build a lasting, mutual trust.

ART-of-the-Customer-Purple-Short-600px

See your ideal customer on a radically new level to connect like you’ve known them your whole life and explode your sales.

SQUAT-Short-600px

Prepare your team for anything by building a culture that gets stronger and keeps employees as your business grows.

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