In 2010, PureColor Water Based Stain was launched. Over the next seven years it saw 5 CEOs and several marketing groups work with the company, however none achieved sustained growth. This is unfortunate, PureColor Wood Stain is ranked as one of the best in the industry among wood workers and the maker community.
I pulled together several logos below that I have worked on over the years. I will be building out case studies for some like The Climb, I created for the Jake Jabs Center for Entrepreneurship at the University of Colorado Denver Business School. I love doing logos, but find that I’m doing them less and less. There are so many great resources available online, I prefer to focus on brand strategy.
In 2006, Michael Cusick launched Restoring the Soul, a counseling practice that brings hope and healing to men dealing with a range of trauma, but especially focused on sexual additions and recovery. I had the privilege of creating the first logo and website. Then, in 2015, Michael’s practice had grown to the point that it required a rebrand and a new site.