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Case Studies

Case Studies

PureColor Water Based Wood Stain

In 2010, PureColor Water Based Stain was launched. Over the next seven years it saw 5 CEOs and several marketing groups work with the company, however none achieved sustained growth. This is unfortunate, PureColor Wood Stain is ranked as one of the best in the industry among wood workers and the maker community.

Restoring the Soul

In 2006, Michael Cusick launched Restoring the Soul, a counseling practice that brings hope and healing to men dealing with a range of trauma, but especially focused on sexual additions and recovery. I had the privilege of creating the first logo and website. Then, in 2015, Michael’s practice had grown to the point that it required a rebrand and a new site.

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